Google Business Profile optimization
Own the top of local search results
Google Business Profiles, Bing Places for Business and the rest of the local listing ecosystem, set up and managed so nearby buyers find you when they are ready to call.
The shift to mobile
Ranking for local queries is no longer enough on its own
Local search engine marketing has changed. People search for goods and services on the go, from a phone, often within a few miles of where they will buy. Your Google Business Profile is what puts you in that moment, and it is judged on completeness and accuracy rather than on how much content you publish.
Client by Design has been optimizing Google Business Profiles and Bing Business Portal listings for small businesses for over a decade. The guidelines are strict and the penalties for getting them wrong are real, which is the main argument for not doing this by trial and error on your own listing.
What we do to a listing
Set up and verify
Claim and verify the profile, then complete every field Google actually weighs, including categories, service areas and hours.
Keep it consistent everywhere
Reconcile your name, address, phone and hours across Bing Places and the major directories, so nothing contradicts your site.
Keep it active
Posts, photos and review responses on a schedule. A dormant profile loses ground to an active competitor with the same rating.
Questions about listings
Can we not just do this ourselves?
You can, and many owners do. The risk is that profile guidelines are strict, and a suspended or penalized listing is far more work to recover than it was to set up correctly. We audit before changing anything.
How fast does it show up?
Profile and listing work tends to show movement faster than general SEO, often within weeks. Competitive map pack positions take longer.
Do you handle more than one location?
Yes. Multi-location profiles are handled per location, with reporting that shows which locations are winning and which are not.
Let us help you stay ahead in your own market
Send us your business name and city. We will tell you what your listing looks like to Google today and what is missing.
