Guerrilla Marketing Based - Search Engine Optimization and Internet Marketing Training Courses, Classes and Seminars.

SEO Training:
Learn the secrets of Search Engine Optimization and Marketing. Learn how to get the highest possible rankings for your business website. With the latest ethical and approved SEO, analytic and site submission techniques. Only 12 seats available per session. Cost = $795 Per person. Course Schedule

Where: New York, Westchester County

Training Super Center
20 Tarrytown Road (Area Map) (Directions To)
White Plains, NY 10607

Instructor: Richard Bailey

COURSE OUTLINE: Guerrilla Internet Marketing - “Advanced Search Engine Marketing and Conversion Tactics”

Learn How to Attract and Convert Highly Targeted Customers To Your Site With Tactical Search Engine and Conversion Marketing              

Our Tactical Search Engine Marketing and Conversion Marketing Course is perfect for anyone wanting to increase the search engine visibility of their web site to dramatically increase their flow of web site visitors/potential customers and convert them into paid customers. Through instructor-led training and activities, participants will walk away with their own Search Engine Marketing and Conversion Marketing Action Plan.                                              

Introduction to Search Engine Marketing 

• Defining Industry Terminology: SEM, SEO, PPC, Organic Listings, Customer Conversions, Targeting
• The major search engines that matter most
• Other search engines
• Understanding how search engines work (What they see and what they want)
• Suggested Tools and Resources 

SEO Keyword Relevance and Targeting                             

• Defining your target audience
• Defining customer types
• Discovering the right keywords and phrases
• Understanding Title tags, Descriptions, Keywords Tags, Keyword Placement and Density
• Optimizing your pages (do’s and don’ts)
• Suggested Tools and Resources 

Marketing Weapons (Practice Session) 

• Discover what people are searching for?
• Keyword Suggestion and Bid Tools
• Using Competitive Site Keyword Intelligence
• Suggested tools and resources 

Optimizing Web Pages, Titles and Descriptions (Practice Session) 

• 7 Keys to effective web site optimization
• Writing effective search friendly content
• Tuning your site for optimum performance
• Suggested tools and resources 

Link Building Strategies

• Defining Link Relevancy and Quality of Links
• Link building pitfalls and how to avoid them
• Finding quality link partners
• How to get others to link to your site
• Suggested tools and resources 

Pay Per Click Strategies

• How PPCs Work
• How to win keyword bidding wars
• Measuring ROI and Analytics
• Bidding strategies for highest ROI
• The clicks you don’t want 

Submitting Your Site Content:

• Submitting your site
• Creating and Submitting Site Maps
• Tracking and Tweaking With Analytical Tools
• Suggested tools and resources 

Conversion Marketing:

• Learn “Customer Behavior Types” and how to appeal to each of them
• Secret Conversion tactics of Marketing Pro’s
• Secret Retention Tactics - Building long-term profitable customer relationships
• More…                      

Review  

• Your 7 step action plan
• Putting your Plan into Action
• Web site resources 

Who Should Attend This Class? 

Managers involved in launching or directing an existing web or marketing team.

Web masters looking to expand their existing skills and knowledge.

Small Business owners who want to increase their profits, brand visibility and site awareness

Mid – Large Size Business owners who want to generate more profits with their web presence or ecommerce initiatives

Entrepreneurs: Anyone looking to start a business on the web.

About Trainer & Certified Guerrilla Marketing Coach Richard Bailey: 

Software developer and Certified Guerrilla Marketing Coach and Consultant Richard D. Bailey created Client By Design, LLC in 2002 to develop methods and technology to attract customers. He is author of the e-book, “Top 10 Search Engine Positioning Secrets For Real Estate Web Sites” and also “Stop Identity Theft” - his guide to Cyber Crime prevention. Client By Design has served over 300 clients world-wide. 

"Richard Bailey is a superb Guerrilla Marketing Coach. He is a wealth of resources online and off. If you are considering a coach I am sure you will get more than your money's worth!" Mitch Meyerson, President Guerrilla Marketing Coach - gmarketingcoach.com - Mitch Myerson is Founder and Creator of The Guerrilla Marketing Coach Certification Program, author of six personal development books and audios including Six Keys To Creating The Life You Desire, When Is Enough Enough? When Parents Love Too Much and Designing The Life Of Your Dreams. His books appear in over 21 languages and he has been featured on the Oprah Winfrey show. His latest book is Titled: Online Marketing Superstars: Inside Secrets of The Most Successful eMarketers of Our Time.

When:

Go here to register or email us for more information: or call 914-206-9625 with the session number you'd like to attend. Note Tues/Wed sessions are two days 3.5 hours each. Sunday sessions are full day with lunch breaks. (Sorry no meals provided).

REGISTER HERE